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About Barrie J. AtkinAffiliations
ATKIN Associates LLC helps businesses and not-for-profit organizations generate new revenues, be smarter marketers, and make better strategic decisions in an uncertain economy. During over 15 years of consulting, Atkin Associates has served more than 100 clients (both for profit and not-for-profit) in healthcare, publishing, direct marketing, elder services, technology, environment, sports and the arts.
Our Approach: Atkin Associates offers clients an interdisciplinary approach (marketing / strategy / development) for maximum results. We offer a unique combination of strategic, tactical, analytic and creative skills.
ATKIN Associates LLC offers the following services:
Development and Fundraising
Strategic planning and business planning
Consumer and Direct Marketing
New Venture evaluation and planning
Facilitation services
Additional Services for Not-For-Profit Clients
An innovative planning process to identify and evaluate new revenue streams.
Member and donor acquisition and renewal strategies
Strategies to enhance integration of marketing, communication and development.
Additional Services forCorporate Clients
Marketable business plans that attract outside investors and internal capital.
An innovative planning process to identify and evaluate new business opportunities and new revenue streams.
Use of competitive market research, pricing analysis and strategy tools to create successful positioning and competitive advantage.
Customer acquisition and renewal strategies across multiple channels.
A Consulting Model To Meet YOUR Needs
ATKIN Associates LLC offers a flexible delivery model, ranging from short-term projects to ongoing consultative analysis and management support.
ATKIN Associates works with you to ensure that projects are well-defined and lead to concrete deliverables that create actionable and measurable value.
We also offer interim management staffing to support and complement the skills of in-house staff.
Atkin Associates puts together customized teams to meet
your needs.
We draw from a wide range of experienced professionals and
skill sets.
About Barrie J. Atkin
The company is
headed by Barrie J. Atkin who brings over 25 years experience solving marketing
and strategy challenges in large and small organizations - not-for-profits and
for profits. Ms. Atkin has held senior executive positions in direct and
consumer marketing, business planning and new business development. She worked
at direct marketer and publisher Rodale Press from 1982 to 1988. As Director of
Corporate Planning, she helped put into place a company-wide business planning
process. During her tenure as Publisher of Newsletters, the company received
several Gold awards from the Newsletter Association of America. She was also on
the team that piloted Mens' Health Magazine, and later, as a consultant,
helped write the roll-out business plan.
As Executive Director, Consumer Marketing at TV Guide Magazine, Barrie pioneered new methods to acquire and retain customers. She has also held senior positions at The Miami Herald and Behavioral Health Online.
Barrie first started marketing online in the late 1980s - and often combines traditional consumer and direct marketing with Internet and guerrilla marketing techniques.
Over her corporate and consulting careers, Barrie has personally written more than sixty business plans and has consulted to over 100 organizations, including many not-for-profits.
In working with not-for profits, Barrie brings an interdisciplinary approach to fundraising and development, marketing and strategic planning. Barrie offers a unique combination of strategic, analytic, tactical and creative skills.
Barrie holds a BA, cum laude, from Brown University, a MS Ed from the University of Pennsylvania and an MBA from the Harvard Business School. She has received a Certificate of Professional Fundraising from Boston University.
At Harvard University, she was Publisher of the business school newspaper and was selected into the prestigious MPA intern program.
Prior to attending business school, Ms. Atkin worked in public health and education, where she developed an innovative curriculum that enhanced students' critical thinking skills.
Ms. Atkin is a frequent presenter at industry events.
Affiliations
Association of Fundraising Professionals
Quantum Media affiliate [www.quantummedia.net]
Former Advisor, Ben Franklin Technology Center, a public-private partnership focused on technology development and job growth
Former Advisor, Women's Sports Foundation
Volunteer, various non-profit organizations
How can we help you? Let's talk!