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About Atkin Associates

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About Barrie J. AtkinAffiliations

ATKIN Associates LLC helps businesses and not-for-profit organizations generate new revenues, be smarter marketers, and make better strategic decisions in an uncertain economy. During over 15 years of consulting, Atkin Associates has served more than 100 clients (both for profit and not-for-profit) in healthcare, publishing, direct marketing, elder services, technology, environment, sports and the arts.

Our Approach: Atkin Associates offers clients an interdisciplinary approach (marketing / strategy / development) for maximum results. We offer a unique combination of strategic, tactical, analytic and creative skills.

ATKIN Associates LLC offers the following services:

Additional Services for Not-For-Profit Clients

Additional Services forCorporate Clients

 

A Consulting Model To Meet YOUR Needs

ATKIN Associates LLC offers a flexible delivery model, ranging from short-term projects to ongoing consultative analysis and management support.

ATKIN Associates works with you to ensure that projects are well-defined and lead to concrete deliverables that create actionable and measurable value.

We also offer interim management staffing to support and complement the skills of in-house staff.

Atkin Associates puts together customized teams to meet your needs.
We draw from a wide range of experienced professionals and skill sets.

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About Barrie J. Atkin

Barrie AtkinThe company is headed by Barrie J. Atkin who brings over 25 years experience solving marketing and strategy challenges in large and small organizations - not-for-profits and for profits. Ms. Atkin has held senior executive positions in direct and consumer marketing, business planning and new business development. She worked at direct marketer and publisher Rodale Press from 1982 to 1988. As Director of Corporate Planning, she helped put into place a company-wide business planning process. During her tenure as Publisher of Newsletters, the company received several Gold awards from the Newsletter Association of America. She was also on the team that piloted Mens' Health Magazine, and later, as a consultant, helped write the roll-out business plan.

As Executive Director, Consumer Marketing at TV Guide Magazine, Barrie pioneered new methods to acquire and retain customers. She has also held senior positions at The Miami Herald and Behavioral Health Online.

Barrie first started marketing online in the late 1980s - and often combines traditional consumer and direct marketing with Internet and guerrilla marketing techniques.

Over her corporate and consulting careers, Barrie has personally written more than sixty business plans and has consulted to over 100 organizations, including many not-for-profits.

In working with not-for profits, Barrie brings an interdisciplinary approach to fundraising and development, marketing and strategic planning. Barrie offers a unique combination of strategic, analytic, tactical and creative skills.

Barrie holds a BA, cum laude, from Brown University, a MS Ed from the University of Pennsylvania and an MBA from the Harvard Business School. She has received a Certificate of Professional Fundraising from Boston University.

At Harvard University, she was Publisher of the business school newspaper and was selected into the prestigious MPA intern program.

Prior to attending business school, Ms. Atkin worked in public health and education, where she developed an innovative curriculum that enhanced students' critical thinking skills.

Ms. Atkin is a frequent presenter at industry events.

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