Strategy Formulation & Implementation
Facilitated first-ever strategic planning process at national sports organization and advised senior executives on development of long-range and operating plans. Strategic plan was accepted by Board.
Wrote the business plan for the launch of Men's Health Magazine, one of the most successful magazine launches in the past 15 years. Circulation grew to 500,000 within three years (now 1.7 million). Magazine created a new advertising category.
Market & Industry Analysis
Evaluated industry growth in a new market for a consumer publisher. Developed plan for market entry via a targeted acquisition plan. The publisher became the market leader.
Competitive Pricing Analysis
Developed a competitive analysis system that identified industry pricing inconsistencies. Recommendations helped client increase its market share over 10%.
Trained managers throughout medical software division in business analysis and planning. Training program led to more sophisticated and insightful analyses, thereby expediting the evaluation process.
New Venture Analysis
Developed a customized "screen" of selection criteria for start-ups and acquisitions, which significantly improved the client's acquisition success.
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