New Book: "Marketing Tools for Any Senior Center"

• "Marketing Tools for Any Senior Center: The Marketing & Communications Handbook for Councils on Aging (COAs) and Senior Centers". Barrie Atkin is co-author with MCOA (Massachusetts Association of Councils on Aging). Published by MCOA and NCOA, September 2017.

Partial list of articles written by Barrie Atkin

• "Reduce Risk with an Acquisition Screen"

  Folio Magazine

• "Reduce Risk with an Acquisition Screen"

  Folio Magazine

• "New-Market Smarts for Publishers"

  Folio Magazine

• "Roundup of Membership Organizations' Benefits: Members Can Find Value in Paying Their Dues"

  Women's Business

• "Using Activity-Based Cost Accounting to Avoid Garbage In, Garbage Out"

  MSEC Newsletter

• "Management Consultant Suggests Ways to Cut Costs Without Cutting Your Productivity"

  Lehigh Valley Business Digest

• "Motivating Support Personnel is Critical for Business Success"

  Great Valley Business News

Barrie Atkin has been quoted in various publications including:

• The Wall Street Journal's WSJ. com Startup Journal

• Working Woman Magazine

• Folio Magazine