New Book: "Marketing Tools for Any Senior Center"
"Marketing Tools for Any Senior Center: The Marketing & Communications Handbook for Councils on Aging (COAs) and Senior Centers". Barrie Atkin is co-author with MCOA (Massachusetts Association of Councils on Aging). Published by MCOA and NCOA, September 2017.
Partial list of articles written by Barrie Atkin
"Reduce Risk with an Acquisition Screen"
Folio Magazine
"Reduce Risk with an Acquisition Screen"
Folio Magazine
"New-Market Smarts for Publishers"
Folio Magazine
"Roundup of Membership Organizations' Benefits: Members Can Find Value in Paying Their Dues"
Women's Business
"Using Activity-Based Cost Accounting to Avoid Garbage In, Garbage Out"
MSEC Newsletter
"Management Consultant Suggests Ways to Cut Costs Without Cutting Your Productivity"
Lehigh Valley Business Digest
"Motivating Support Personnel is Critical for Business Success"
Great Valley Business News
Barrie Atkin has been quoted in various publications including:
The Wall Street Journal's WSJ. com Startup Journal
Working Woman Magazine
Folio Magazine
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