I highly recommend working with Barrie - whether or not you're still planning your first appeal letter; or you've already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with non-profits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over three years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun."
Ruthann Dobek, Director Brookline (MA) Senior Center & Council on Aging
I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with non-profits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team."
Tom Easley, former Executive Director Publishing, New England Journal of Medicine (now SVP with AMA)
Barrie has shared her expertise in fundraising and public speaking with the first two Sandbox accelerator program participants, to great success. Here's a representative quote from one of the Sandbox entrepreneurs: 'Barrie was a great speaker and took the time to involve each person. She also had lots of great insights... I was hanging on her every word! And this topic was particularly relevant to my current circumstances'
Barrie has also been an active and productive member of the Sandbox family, mentoring entrepreneurs, attending events, and giving feedback to applicants to our pitch contests. I recommend Barrie to organizations or individuals looking to take their fundraising to the next level.
David Parker, Executive Director, Merrimack Valley Sandbox
When you look at Men's Health magazine now, it is a world-wide brand, successful in almost any way you want to measure success. In 1988, it was published 6 times a year and success looked likely, but not certain. Men's Health as we know it began as a newsletter, published while Barrie was the Publisher of the Health Newsletters. I'm sure many people claim coming up with the idea for this new category, success is like that.
What I do know is that Barrie played a central role in bringing together the editorial inspiration and the market research and business plan that was planned, approved and executed.
If you have an idea, but need solid business, marketing and planning advice, Barrie is as good as you will find.
Rob Sayre, Director of Business Development at Performance Marketing
I worked with Barrie Atkin on the development of a Sales Memorandum of a specialized technology company. She has a great sense of business and was of tremendous assistance in pulling out and emphasizing the selling factors throughout the document. In addition, she has an incredible eye for detail and caught document errors, when others on my team thought there were none remaining.
Margaret Johns, Owner, BlueLake Partners, LLC
Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. Barrie worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. In this first dedicated effort to engage individual donors we raised 20% of our budget from these donors -a significant increase for our organization. Barrie gave 110% and together we achieved great success. "
Lisa Krinsky, Director, LGBT Aging Project
When one of Barries business plans comes in to our office, it goes right to the top of my stack. I know that it will be both a quality opportunity and well thought out."
Fred Beste, CEO, Mid-Atlantic Venture Funds
When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work: Detailed deliverables and actionable recommendations that helped our bottom line."
Robert J. Teufel, former President of Rodale Press
I invited Barrie to conduct a customized session on new product development for my managerial staff this past summer. She did an excellent job -- she knows her stuff."
Matthew Cahill, Senior Vice President, Lippincott Williams & Wilkins
When ESPN acquired the BASS magazines, we needed an experienced direct marketing and publishing consultant to evaluate and resolve some challenges left over from the previous owners. We selected Barrie Atkin, president of Atkin Associates. Her knowledge of direct marketing and circulation was invaluable. She analyzed the situation and put into place plans and programs to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director. And her communication skills and collaborative approach increased the circulation knowledge and confidence of the entire company."
Dean Kessel, Vice President & General Manager, BASS
I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intellgence, and market valuation pieces, which were key to our successful pitch for funding. This was a one year project, and during its course I came to enjoy working with Barrie, look forward to her visits and our trips together, and expect a little more than I expected with each deliverable. If you are trying to develop a business plan and run a company simultaneously, let Barrie give you a hand with the business plan."
Scott Overholt, Former Director,
Rodale Health Promotions
currently Account Director, Harte-Hanks Direct
I attended one of Barrie's Folio Show presentations and was so impressed that I hired her as a consultant. I've continued to use her over the years for numerous consulting projects. She is one of the very best.
Barrie consistently delivers strategic, analytic and creative insights -- plus actionable recommendations tailored to each organization's culture and goals. Her facilitation of our planning process generated significant new ideas and helped us prioritize our future directions."
Jan Liss, Executive Director, Project Pericles, and former Vice President, Consumers Union
Barrie is a great resource in many areas of direct marketing. She is particularly strong in Membership marketing where she has helped BASS develop and implement a customer research program to evaluate member benefits. As a result of her work, we expect to be able to increase membership value and profitability. We rely on Atkin Associates as a resource regarding trends and best practices in publishing and direct marketing."
Hank Brown, Director Consumer
Marketing and Fulfillment,
BASS/ ESPN Outdoors
Dynamic, engaging, enlightening! Barrie Atkin led a disparate group of business professionals at a seminar we held for our corporate customers, easily adapting her message and delivery to this diverse audience. From hair salon owners and general contractors to representatives of NEXTEL and other large companies, everyone came away with a wealth of practical ideas. Whether it's a broad-brush approach to energizing your business or honing in on a particular business challenge, Barrie's approach is right on target. We're already making plans to bring her back and utilize her talents within our organization!"
General Manager / Partner
Rodman Ford, Lincoln Mercury Foxboro MA
Working with Barrie on my business plan helped me develop a successful short-term plan plus see new long-term strategic options that increased my company's profitability."
Michael A. Goldstein, President, Magazine-of-the-Month
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